AI can create content. It can’t create trust.
Hello my lovely,
This week I was reviewing marketing from a few different salons and spas.
Within five minutes I noticed something. They all sounded… exactly the same.
The captions all had the same structure. The same overused words. The same emojis.
The same generic advice. Then I started looking at the images.
One treatment room had somehow changed colour.
A product bottle had a completely different label.
Another post had fingers that didn’t quite look like fingers.
One even had packaging that the brand has never actually produced.
I immediately knew what had happened.
AI had created the content...
...and nobody had checked it.
Now before anyone misunderstands me...
I absolutely LOVE AI.
In fact, here’s another one of my weeks stories, I was trying to enrol in an advanced AI business programme to make sure I’m staying ahead of what’s coming next.
I kept saying I will do it tomorrow...
Sold Out.
Lesson learnt.
But here’s something I believe even more strongly.
AI is an incredible assistant.
It is a terrible replacement for your brand voice.
I’m seeing more and more businesses asking AI to create a month’s worth of content in minutes...
...then copying and pasting it straight onto social media without editing, fact-checking or making it sound like them.
The problem?
Your audience notices. Maybe not consciously...
...but subconsciously they start feeling disconnected.
Your posts become less human. Less believable. Less memorable. And sometimes they’re simply wrong.
I’ve seen AI:
- Change product packaging.
- Invent ingredients that don’t exist.
- Recommend treatments incorrectly.
- Write captions that sound nothing like the business.
- Create beautiful images that aren’t even possible in real life.
The scary part isn’t that AI makes mistakes.
The scary part is that businesses don’t notice the mistakes before they publish them.
Your brand is one of your biggest assets.
Every incorrect image. Every inaccurate caption.
Every piece of generic content slowly chips away at the trust you’ve spent years building.
That’s why I keep saying...
Don’t let AI replace your thinking.
Let it accelerate your thinking.
This is actually one of the biggest topics we’ll be covering in the Marketing Masterclass, which starts in just 4 weeks.
We’re not just going to learn how to use AI. We’re going to learn how to use it strategically.
How to keep your brand authentic. How to create content that still sounds like you. How to use AI without losing your personality, your credibility or your customers. Because AI isn’t going away.
The businesses that thrive won’t be the ones using the most AI... They’ll be the ones using it the smartest.
We’ll also cover:
- Why visibility has become your biggest competitive advantage.
- Content that builds authority instead of just collecting likes.
- Database marketing and creating an audience you actually own.
- Campaigns that generate bookings and measurable revenue.
- The marketing strategies I’m using right now in my own businesses.
This isn’t about learning more marketing.
It’s about making sure your business stays visible over the next five years not just the next five months.
A little favour...
If you’ve already joined the interest list, thank you! You’re already on it, so there’s no need to register again.
If you haven’t yet, I’d encourage you not to leave it until the last minute.
There are only 50 places available, and the people on the interest list will receive first access when registrations officially open. (there’s already 90 on the interested list!)
Click here to register your interest:
I’d hate for you to have the same feeling I had this week...
Opening the page...
Seeing “Sold Out”...
...and wishing you’d acted just a little sooner.
I have a feeling this will be one of the most important masterclasses we’ve ever run.
Enjoy the weekend my lovelies!
Marisa
