Blogs & Newsletters

Hello, 

You waited patiently.

And today...

REGISTRATIONS ARE OFFICIALLY OPEN. 🎉

In just two weeks, on 22 July, we begin the WPC Marketing Masterclass.

Five weeks.

A small group of business owner...

Hello my lovely, 

Winter has arrived... and so has that familiar little panic.

This week I was sitting with the team at one of the spa businesses I help operate, looking at bookings, targets and the...

Hello my lovely,

This week I had the privilege of spending the day with more than 100 incredible spa, salon and aesthetic professionals at the Professional Beauty Business Summit in Durban.

Firstly....

Hello my lovely,

This week I was reviewing marketing from a few different salons and spas.

Within five minutes I noticed something. They all sounded… exactly the same.

The captions all had the same...

Happy Friday {{ first_name }},

On Tuesday, I needed to find a restaurant.

Nothing unusual about that.

I opened Google and searched. Then I opened Instagram. Then Facebook. Then Google again. Then I...

Hello my lovelies!

This week I stood in front of the fridge for a good 30 seconds trying to remember what I had gone there for.

I opened the door. Stared. Closed it. Walked away.

Three minutes la...

Hello my lovelies!

This week, I had one of those moments that makes you stop and think.

I was conducting monthly business review meetings with two of our largest spa clients. These are well-establis...

Hi,

The Rules Have Changed. Have You?

Before we get into this week’s topic, I wanted to share a special moment with you.

Last weekend we hosted our Annual Business Awards Gala Dinner, celebrating t...

Hi,

The wellness industry is changing rapidly...

but what’s changing even faster is how clients FIND you.

For years, businesses focused on:

• SEO
• Social media algorithms
• Google rankings
• Paid ad
...

Hi there,

There’s something really powerful about reconnecting with people who feel like home.

Last week in Spain, I got to spend five days with my “sister from another mother,” Anna, and when you m...

Hola,

I’m writing this from a small airport in Asturias, Spain. I’ve just said goodbye to my dad.

He turns 96 soon. And because he lives here, I only get to see him two or three times a year. Every ...

Happy Friday,

This week has been... a lot.

My daughter Daniela left for Japan on a school tour (eeek excitement delux), I surprised a friend for her 50th, and four of us went on a Mi Casa party crui...