Blogs & Newsletters

Have you ever been so focused on one thing that you completely lose sight of everything else? It happens to the best of us. 

I remember one time when I was so engrossed in a spa design project that I...

PSA: This is a long one but read to the end? If your attention is urgently needed elsewhere, just skip to the link in the image if you want the full May Marketing and Social Media plan. If you’re a me...

So, picture this: I visited a spa that recently went through some major changes. New owners, new management, the whole shebang. And what’s their big challenge now? You guessed it, the staff. Apparentl...

If you follow me on social media, you already know I recently returned from London and the World Spa and Wellness Convention – you’ll know because I’ve been blabbing and photo dumping for weeks – you’...

My version of that song title applies to my whirlwind trip to London this month.  Admittedly that’s a bit more upbeat than the actual meaning of “London Calling” in the 1979 hit from The Clash. You sh...

Can you honestly say that your spa is NEXT LEVEL?

Do your guests keep going back again and again and again?

Are they telling their friends all about your services?

Are you setting yourself apart fr...

FIRST IMPRESSIONS really do last…

We all know how powerful a first impression can be – think of it like striking the match that starts your company’s story. Whether we faced an awe-inspiring or disma...