The replies poured in... and I knew I had to do something!
Happy Friday!!!
You know how sometimes you hit “send” on a message and wonder if it’ll land? Well, last week’s letter was one of those moments for me. I shared a little story about working with a brilliant team of experienced therapists who were struggling with one key thing—retail.
I expected maybe a handful of replies, like I usually get.
Instead... over 100 of you hit reply.
I nearly choked on my coffee when I saw the count.
More than just a “wow,” it was a wake-up call.
It told me loud and clear that so many salons and spas are in the same boat—full of talent, doing beautiful treatments, but missing the opportunity to retail in a way that feels natural and effortless.
And let’s be honest:
Retail is a golden ticket.
It doesn’t require extra treatment time.
It doesn’t cost you extra hands.
It has high profit margins.
It builds loyalty when done right.
And yet... it’s often the most underused tool in our businesses.
So here’s what I’ve decided:
👉 Instead of replying one by one, I’m hosting a LIVE 4-week Retail Masterclass—and your whole team is invited.
But not just to listen.
To practice. Role-play. Reflect. Shift.
Here’s what the structure will look like:
- 1 live session per week, for 4 weeks
- 1 hour each (yes, we’ll be tight, focused and on point)
- Includes role plays, scripts, real conversations, and a little homework
- Team attendance is required – this is not a solo mission!
Now here’s the best part (and it's a biggie):
I usually charge per person for these sessions, but this time, there’s a once-off offer.
🔒 Only ONE person in your spa/salon needs to be a fully paid member for 12 months, and the entire team gets access to the full 4-week masterclass.
That’s it. One membership = full team benefit.
This is your chance to shift gears completely when it comes to retail. I’m not just going to talk about what to do—I’m going to show you how, live and in action.
And I guarantee:
- A shift in mindset
- A break in the robotic way we often speak to clients
- The beginning of real, human connection
- And yes... a minimum 20% increase in retail revenue if you apply what you learn
💥 So {{ first_name }}, if you’re in, hit reply and say:
“Count us IN Marisa, we want to grow for sure!”
I’ll be finalizing the dates this week, so don’t wait too long to grab your team’s spot.
You don’t need to overhaul your entire business—you just need to give your team the tools and skills to adapt, connect, and confidently shift how they do things.
Because when they grow, your business grows. And when they learn to retail with purpose, everyone wins—your clients, your team, and your bottom line.
Let’s make it happen together.
Lots of love!
Marisa
