Something big is changing in marketing!
Hello my lovelies!
This week, I had one of those moments that makes you stop and think.
I was conducting monthly business review meetings with two of our largest spa clients. These are well-established businesses with strong reputations, experienced teams, and marketing support in place.
Yet both meetings revealed exactly the same concern.
Their social media engagement is down.
Their client numbers are down.
But here’s the interesting part...
Their average client spend is up.
At first glance, this sounds like good news. Clients are spending more money when they visit, which is fantastic for revenue. But when you look deeper, there’s a problem.
If fewer people are finding you, engaging with you, and booking with you, eventually there are fewer people available to spend that money.
What struck me most was that these conversations happened during the very week I was finalising the content for our upcoming Marketing Masterclass.
The timing couldn’t have been more relevant.
Because what these businesses are experiencing isn’t unique.
It’s happening across the industry.
The way consumers discover businesses is changing.
The way social media platforms distribute content is changing.
The way Google delivers search results is changing.
And perhaps most importantly, the way artificial intelligence is influencing customer behaviour is changing faster than most business owners realise.
Many of the marketing strategies that worked brilliantly 12 months ago are already becoming less effective.
And some of the things we are all doing today may be almost irrelevant within the next year.
That’s not meant to scare you.
It’s meant to prepare you.
The businesses that adapt early will thrive.
The businesses that continue doing things the way they’ve always been done may find themselves becoming increasingly invisible.
That’s exactly why I have created the Wellness Professionals Club Marketing Masterclass.
Starting on 22 July 2026, we will meet online once a week for five weeks as I guide you through the five biggest shifts currently happening in marketing, social media, visibility, customer acquisition, and AI.
Over five sessions, we’ll cover:
✔ Why social media engagement is changing and what to do about it.
✔ The rise of GEO (Generative Engine Optimisation) and why SEO alone is no longer enough.
✔ How AI is changing the customer journey before they ever visit your website.
✔ Building a marketing strategy that doesn’t rely entirely on social media algorithms.
✔ The practical actions spa and salon owners need to take now to remain visible over the next 12 months.
This won’t be theory.
This will be practical, actionable information specifically designed for spa, salon, aesthetics, and wellness business owners.
If you’re noticing changes in engagement, enquiries, bookings, or client behaviour, I strongly encourage you not to wait until it becomes a bigger problem.
The landscape is shifting whether we like it or not.
The good news?
Those who understand the shift can position themselves ahead of it.
📅 Marketing Masterclass
Start Date: 22 July 2026
Format: Live Online
Duration: 5 Weeks
Frequency: One session per week
If you’ve already expressed interest, keep an eye on your inbox as registration details will be released shortly.
If you haven’t yet registered your interest, now is the time. Click on the below link and get your name on the list.
Because the biggest risk in marketing right now isn’t making a mistake.
It’s continuing to do what worked yesterday while the world moves on without you.
Cheerio, see you next week
Marisa
