The room was full... and everyone was asking the same question.
Hello my lovely,
This week I had the privilege of spending the day with more than 100 incredible spa, salon and aesthetic professionals at the Professional Beauty Business Summit in Durban.
Firstly... wow.
I left feeling incredibly inspired.
To see so many business owners investing their time, showing up to learn and openly sharing ideas reminded me just how much our industry is evolving. The energy in the room was contagious, and it made me genuinely excited about where the South African wellness industry is heading.
But what surprised me most wasn’t the attendance...
It was that no matter who I spoke to, whether they owned a day spa, an aesthetic clinic, a salon or were just starting out, the conversation always came back to the same topic.
Marketing.
Not treatments.
Not products.
Not equipment.
Marketing.
More specifically...
“How do we actually get noticed anymore?”
Because let’s be honest...
The marketing landscape has changed dramatically.
Posting beautiful photos on Instagram isn’t enough.
Boosting a Facebook post isn’t enough.
Even having an amazing website isn’t enough.
We are competing for attention in a world where people are bombarded with thousands of marketing messages every single day.
The challenge isn’t that your business isn’t good enough.
The challenge is that your ideal client may never discover just how good you are.
That is exactly why I created the Marketing Masterclass.
Not because marketing is trendy.
But because I genuinely believe that over the next few years there will be two types of businesses:
The ones that understand the new rules of visibility...
...and the ones wondering why bookings are becoming harder to secure.
This isn’t another course about creating pretty social media posts.
It’s about understanding how people discover businesses today, how AI is changing marketing, how to build trust before a client even contacts you, and how to create a marketing system that keeps working long after you’ve posted.
These are the conversations our industry is having.
These are the skills every business owner needs.
And these are the strategies we’ll unpack together over five weeks, starting on 22 July.
Don’t miss your opportunity.
If you’d like to receive all the details as soon as registrations open, you must first register your interest.
This is the only way to receive priority information before places are released.
Click here to register your interest:
Please note: If you’ve already registered your interest, there’s no need to do it again you’ll automatically receive registration information which by the way is being released on Monday 6 July!
I have a feeling this masterclass is going to be one of the most valuable things we’ve ever offered through the Wellness Professionals Club.
And after this week’s conversations in Durban...
I’m more convinced of that than ever.
See you next week, hugs and kisses
Marisa
