The Rules Have Changed. Have You?
Hi,
The Rules Have Changed. Have You?
Before we get into this week’s topic, I wanted to share a special moment with you.
Last weekend we hosted our Annual Business Awards Gala Dinner, celebrating the incredible achievements of our brand partners over the past year. With over 140 guests in attendance, the Candyland-themed evening felt like stepping onto a movie set. The energy, excitement, laughter and celebration reminded us just how powerful this industry can be when passionate business owners come together.
Here are a few photos below so you can experience a little of the magic with us.
Now onto something equally exciting...
Marketing Is Changing Faster Than Ever
For years we’ve all focused on the same things:
✔ Social media followers
✔ Facebook ads
✔ Instagram engagement
✔ Google rankings
✔ SEO
But what if I told you that some of the biggest changes happening in marketing right now aren’t even being discussed in our industry?
The way consumers search for businesses is changing.
The way AI finds and recommends businesses is changing.
The way people discover products and services is changing.
And most salons, spas and clinics don’t even realise it’s happening.
Here are just a few of the topics we’ll be unpacking in our upcoming Marketing Masterclass:
What is GEO and why is it becoming as important as SEO?
Consumers are no longer only searching on Google. They’re asking AI tools for recommendations. Is your business positioned to be found?
Why your website may be costing you clients
Many businesses have websites that look good but are invisible to modern search behaviour.
The new trust economy
Consumers trust recommendations, reviews, communities and real experiences more than traditional advertising.
Why social media alone is no longer enough
Building your business on rented platforms puts your client database and visibility at risk.
The database most businesses wish they had built five years ago
Email marketing, community building and first-party data are becoming some of the most valuable business assets.
The future of marketing for salons, spas and clinics
The businesses that adapt early will thrive. The businesses that don’t may find themselves struggling to stay visible.
If these topics have sparked your interest, we’d love to have you join us.
👉 Click here to express your interest in the Marketing Masterclass and receive further information, dates and access details.
This is not a registration commitment. It simply allows us to gauge interest and ensure we keep you informed as details are released.
The future of marketing is already here.
The question is: will your business be ready for it?
Lots of hugs and kisses
Marisa
