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Blogs & Newsletters

One client of yours could be worth R30,600 do you know the value of yours? newsletters 2026

Hello,

This week’s newsletter comes to you from Chania in Crete, our last stop before we head back to Athens and then back home.  Yesterday we had the most incredible experience picture this: speedbo...

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The taverna owner who out-marketed every agency in Crete newsletters 2026

Hello from beautiful Rethymno old city on the island of Crete!!!!

We’re a few days into our family holiday here after Athens, and last night we ended up at a little taverna tucked into one of the old...

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You can always tell when AI wrote it. newsletters 2026

Hello,

This week’s newsletter comes to you from beautiful Athens.

Yesterday, my daughter and I boarded a flight to Greece to meet up with my son, my husband and, of course... his wonderfully loud, p...

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The problem isn’t your content. newsletters 2026

Hello,

This week I found myself standing in front of my wardrobe.

Now, before you start wondering whether this newsletter has accidentally turned into a fashion blog...

Stay with me. 😅

I looked at...

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The room went very quiet... newsletters 2026

Hello, 

On Wednesday morning, we officially kicked off the first session of our Marketing Masterclass.

We have spent weeks preparing for it.

Reading.

Researching.

Building exercises.

Changing sl...

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MARKETING MASTERCLASS REGISTRATIONS ARE OFFICIALLY OPEN newsletters 2026

Hello, 

You waited patiently.

And today...

REGISTRATIONS ARE OFFICIALLY OPEN. 🎉

In just two weeks, on 22 July, we begin the WPC Marketing Masterclass.

Five weeks.

A small group of business owner...

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The problem isn’t winter newsletters 2026

Hello my lovely, 

Winter has arrived... and so has that familiar little panic.

This week I was sitting with the team at one of the spa businesses I help operate, looking at bookings, targets and the...

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The room was full... and everyone was asking the same question. newsletters 2026

Hello my lovely,

This week I had the privilege of spending the day with more than 100 incredible spa, salon and aesthetic professionals at the Professional Beauty Business Summit in Durban.

Firstly....

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AI can create content. It can’t create trust. newsletters 2026

Hello my lovely,

This week I was reviewing marketing from a few different salons and spas.

Within five minutes I noticed something. They all sounded… exactly the same.

The captions all had the same...

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Visibility Is the New Currency newsletters 2026

Happy Friday {{ first_name }},

On Tuesday, I needed to find a restaurant.

Nothing unusual about that.

I opened Google and searched. Then I opened Instagram. Then Facebook. Then Google again. Then I...

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Have You Ever Gone to the Fridge and Forgotten Why? newsletters 2026

Hello my lovelies!

This week I stood in front of the fridge for a good 30 seconds trying to remember what I had gone there for.

I opened the door. Stared. Closed it. Walked away.

Three minutes la...

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Something big is changing in marketing! newsletters 2026

Hello my lovelies!

This week, I had one of those moments that makes you stop and think.

I was conducting monthly business review meetings with two of our largest spa clients. These are well-establis...

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