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Blogs & Newsletters

The room was full... and everyone was asking the same question. newsletters 2026

Hello my lovely,

This week I had the privilege of spending the day with more than 100 incredible spa, salon and aesthetic professionals at the Professional Beauty Business Summit in Durban.

Firstly....

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AI can create content. It can’t create trust. newsletters 2026

Hello my lovely,

This week I was reviewing marketing from a few different salons and spas.

Within five minutes I noticed something. They all sounded… exactly the same.

The captions all had the same...

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Visibility Is the New Currency newsletters 2026

Happy Friday {{ first_name }},

On Tuesday, I needed to find a restaurant.

Nothing unusual about that.

I opened Google and searched. Then I opened Instagram. Then Facebook. Then Google again. Then I...

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Have You Ever Gone to the Fridge and Forgotten Why? newsletters 2026

Hello my lovelies!

This week I stood in front of the fridge for a good 30 seconds trying to remember what I had gone there for.

I opened the door. Stared. Closed it. Walked away.

Three minutes la...

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Something big is changing in marketing! newsletters 2026

Hello my lovelies!

This week, I had one of those moments that makes you stop and think.

I was conducting monthly business review meetings with two of our largest spa clients. These are well-establis...

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The Rules Have Changed. Have You? newsletters 2026

Hi,

The Rules Have Changed. Have You?

Before we get into this week’s topic, I wanted to share a special moment with you.

Last weekend we hosted our Annual Business Awards Gala Dinner, celebrating t...

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The End of Traditional Spa Marketing.... GEO is coming newsletters 2026

Hi,

The wellness industry is changing rapidly...

but what’s changing even faster is how clients FIND you.

For years, businesses focused on:

  • SEO
  • Social media algorithms
  • Google rankings
  • Paid ad
  • ...
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The Most Important Business Exercise You’ll Do This Month newsletters 2026

Hi there,

There’s something really powerful about reconnecting with people who feel like home.

Last week in Spain, I got to spend five days with my “sister from another mother,” Anna, and when you m...

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The One Thing You Can’t Get Back newsletters 2026

Hola,

I’m writing this from a small airport in Asturias, Spain. I’ve just said goodbye to my dad.

He turns 96 soon. And because he lives here, I only get to see him two or three times a year. Every ...

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You’re leaving money on the treatment bed! newsletters 2026

Happy Friday,

This week has been... a lot.

My daughter Daniela left for Japan on a school tour (eeek excitement delux), I surprised a friend for her 50th, and four of us went on a Mi Casa party crui...

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What happened in that treatment room.... changed everything! newsletters 2026

Happy Friday,

This week, I did something I don’t often do.

I stepped back into the treatment room.

We had a group of therapists struggling with a very specific treatment, one that’s quite unique. I...

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You don’t need new clients (read this first) newsletters 2026

Happy Friday,

Something happened this week that honestly stopped me in my tracks.

I was preparing two presentations for the Professional Beauty Business Summit in Cape Town on Monday, really refinin...

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