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Blogs & Newsletters

13 days left, and most of you still don’t know your real retail number newsletters 2026

Hello,

I landed in London on Wednesday, and spent my first three days doing something I don’t get to do nearly often enough: properly see my brother and my nephew, who is sixteen now, taller than me,...

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She stood at your reception, and still bought it from Dermastore newsletters 2026

Hello,

I was sitting with an owner last week, going through her actual numbers with her - not a percentage she’d heard quoted somewhere once, the real ones, on her own screen. Halfway through, her re...

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Two therapists, same product, only one walked out with a sale newsletters 2026

Hello my lovely,

I spent Tuesday morning at a client’s spa doing what I call a “silent walk-through” — I plant myself somewhere near the treatment rooms with a coffee and a notepad and just watch how...

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Two years running, and it still doesn't feel real newsletters 2026

Hello,

I'm going to open with something personal, because I genuinely can't help it this week.

SIX Skincare has just been named Skincare Brand of the Year at the Professional Beauty Awards South Afr...

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Two salons, identical 4.9 stars - I could still only pick one newsletters 2026

Hello lovely,

Still deep in my hair spa research mission (yes, it's official now - I'm calling it that), and this week it landed me in a genuinely annoying spot.

I had two salons shortlisted for my ...

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The hair salon her sister-in-law swore by... that I never found newsletters 2026

Hello,

Landed back from Greece a few days and of course you know how it goes unpacking and getting settled so its busy. I held the marketing masterclass feedback session on Wednesday as everyone had ...

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One client of yours could be worth R30,600 do you know the value of yours? newsletters 2026

Hello,

This week’s newsletter comes to you from Chania in Crete, our last stop before we head back to Athens and then back home.  Yesterday we had the most incredible experience picture this: speedbo...

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The taverna owner who out-marketed every agency in Crete newsletters 2026

Hello from beautiful Rethymno old city on the island of Crete!!!!

We’re a few days into our family holiday here after Athens, and last night we ended up at a little taverna tucked into one of the old...

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You can always tell when AI wrote it. newsletters 2026

Hello,

This week’s newsletter comes to you from beautiful Athens.

Yesterday, my daughter and I boarded a flight to Greece to meet up with my son, my husband and, of course... his wonderfully loud, p...

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The problem isn’t your content. newsletters 2026

Hello,

This week I found myself standing in front of my wardrobe.

Now, before you start wondering whether this newsletter has accidentally turned into a fashion blog...

Stay with me. 😅

I looked at...

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The room went very quiet... newsletters 2026

Hello, 

On Wednesday morning, we officially kicked off the first session of our Marketing Masterclass.

We have spent weeks preparing for it.

Reading.

Researching.

Building exercises.

Changing sl...

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MARKETING MASTERCLASS REGISTRATIONS ARE OFFICIALLY OPEN newsletters 2026

Hello, 

You waited patiently.

And today...

REGISTRATIONS ARE OFFICIALLY OPEN. 🎉

In just two weeks, on 22 July, we begin the WPC Marketing Masterclass.

Five weeks.

A small group of business owner...

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